White Hat Search Engine Optimization (SEO)
When something sounds too good to be true, it usually is. Promises of quick results and Google 'page 1' rankings are unrealistic. And some of the techniques used to try to impress you in the short term, can cause serious damage over the long haul. These techniques are called 'Black Hat' and try to take advantage of weaknesses in the search engine's algorithms. The problem with that strategy is that search engines are constantly reviewing and improving their methods. When they find these loopholes, they not only fix them, they also punish those who have tried to take advantage of them. Sometimes delisting the entire website.
We don't take shortcuts. The goal of search engines is to find the most relevant results - and that should be your goal as well. It doesn't help you to get increased traffic to your website, if that traffic is not looking for the products or services you provide.
Our team meticulously studies your business and website, learns your goals, and maximizes our efforts to help you reach those goals.
Comprehensive strategies that make sense
Plans to fit your budget and meet your goals.
|Identify website goals|
|Site cohesiveness with goals|
|Analyze site flow and organization|
|Create accounts for GA, Bing, FB|
|Set up tracking for GA, Bing, FB|
|Mobile Usability report|
|Develop SEO Plan|
|Analyze page structure and meta tags|
|Restructure content where needed|
|Identify Conversion points|
|Implement calls to action|
|Set up newsletter subscribe form|
|Set up free MailChimp account|
|Identify Key Performance Indicators|
|Examine site flow/organization|
|Evaluate visitor experience|
|Submit to online directories|
|Test performance metrics|
|Develop Social Media plan|
|Email marketing campaign strategies|
|Explore relevant back links|
|Explore online partnering opportunities|
Pricing based on website size and implementation timetable. Contact us for a firm quote today!
- Blog composition
- Article/Content writing