White Hat Search Engine Optimization (SEO)
When something sounds too good to be true, it usually is. Promises of quick results and Google 'page 1' rankings are unrealistic. And some of the techniques used to try to impress you in the short term, can cause serious damage over the long haul. These techniques are called 'Black Hat' and try to take advantage of weaknesses in the search engine's algorithms. The problem with that strategy is that search engines are constantly reviewing and improving their methods. When they find these loopholes, they not only fix them, they also punish those who have tried to take advantage of them. Sometimes delisting the entire website.
We don't take shortcuts. The goal of search engines is to find the most relevant results - and that should be your goal as well. It doesn't help you to get increased traffic to your website, if that traffic is not looking for the products or services you provide.
Our team meticulously studies your business and website, learns your goals, and maximizes our efforts to help you reach those goals.
Strategies that make sense
Plans to fit your budget and meet your goals.
| Evaluation Item | ***DIY | Standard | Premium |
| Check current ranking on major search engines |  |
|
|
| Site content/structure analysis | |||
| Navigation analysis | |
|
|
| Internal link anchor text evaluation | |
|
|
| Internal link function and placement | |
|
|
| Site search | |
|
|
| Site map | |
|
|
| Title tags | |
|
|
| Heading tags | |
|
|
| Description tags | |
|
|
| Image alt tags | |
|
|
| Keyword density and prominence evaluation | |
|
|
| Alternative keywords/phrases suggestions | |
|
|
|
Competitor's keyword usage |
|
|
|
| Internet Relationship Analysis | |||
| Current directory listings | |
|
|
| Inbound link popularity | |
|
|
| #1 competitor inbound link analysis | |
|
|
| Outbound link quality | |
|
|
| Pay-per-click step by step cheat sheet | |
|
|
 Google Universal Search |
|
|
|
| Maximum number of pages/keyphrases** | N/A | 5/10 | 10/20 |
| Investment | $ | $ | $ |
| Buy Now! | Buy Now! | Buy Now! | |
One of the biggest roadblocks to successfully developing your website is putting all of the pieces together. It can be overwhelming to think of writing content about your business, let alone creating and organizing all of the elements that comprise an effective website. Most of us simply don't have the time to deal with it, and wouldn't know where to start if we did.